It might be laborious to inform a distinction between AirPods and the numerous earbuds that resemble them, however checking the field is all the time a great begin. US Customs and Border Protection tonight tweeted that its officers had “recently seized 2,000 counterfeit Apple AirPods from Hong Kong, valued at $398K had they been genuine.” There’s also this press release on the state of affairs, which praises CBP officers for “protecting the American public from various dangers on a daily basis” and says that “the interception of these counterfeit earbuds is a direct reflection of the vigilance and commitment to mission success by our CBP officers daily.”
The solely downside is, primarily based on the company’s personal images, the seized merchandise look like legitimate OnePlus Buds — transported in a field that plainly says as a lot. But CBP proudly tweeted “THAT’S NOT AN APPLE,” as if its individuals had astutely detected a solid piece of 18th-century artwork. It’s not clear if all of the two,000 blocked items have been OnePlus Buds, although the CBP photos are unmistakable. The items originated from Hong Kong and have been seized at JFK on August 31st; they have been headed to Nevada, in response to the press launch. If they have been all OnePlus Buds, CBP’s math is approach off: at $79 every, 2,000 of them can be value $158,000.
I do not know what led CBP to cease these items of their tracks past their common AirPods-like aesthetic. Yes, the shape issue that Apple created is now shared by many fashions of true wi-fi earbuds in the marketplace. There are some actually shameless knockoffs on the market, however you don’t see all of them getting headed off on the airport. Nowhere within the press launch is OnePlus even talked about, and there’s no readability as as to if officers knew what they have been . Quite a bit of individuals would confuse the white OnePlus Buds with AirPods!
But once more, the bins in these images say OnePlus Buds. It’s not a knockoff AirPods field that makes use of the improper font or one thing. There’s seemingly no trickery at play, a minimum of with the seized product. If AirPods have been imagined to be within the cargo, that’s one other story.
The Verge has reached out to OnePlus — there is likely to be a retailer or clients who didn’t get their anticipated Buds as a result of of this — and CBP for extra particulars on the motion at JFK. Was it an embarrassing gaffe by border officers, or a wake-up name that earbud makers have to be a bit extra unique? Maybe each. You’ve gotta determine the blue OnePlus Buds in all probability would’ve had a greater probability getting via.